Wednesday, 2 January 2013

Mother Modelling Agencies explained by Capri models

What is a mother modelling agency?

You may be surprised to hear that there are many different kinds of modelling agencies, and Capri Models is familiar with all of them.
A mother modelling agency is not an agency for mothers! Though their models may well be mothers…
No, a mother modelling agency is basically a middle-man, that acts like an agent for a model to get a contract with a modelling agency. So, if you want to join a modelling agency, you may first try to join a mother modelling agency.
The mother modelling agency will assess you for suitability and then approach their contacts in a range of agencies to see if they might be interested in signing you. They will work hard to promote you, including creating marketing materials and schmoozing their long standing contacts.
If you go through a mother modelling agency you will have a much better chance of getting your foot in the door than if you try to go directly.
A mother modelling agency may help you get non-exclusive contracts with a number of agencies, that may cover different countries, regions or even types (such as body part, fashion show or catalogue).
They might even help train new models, teaching them what to expect from the industry and from modelling agencies and familiarising them with contracts, their rights and how to stay safe.
Although it’s not their main role, mother modelling agencies may help a model find work while they are seeking a contract with a regular agency. This will help build up the model’s portfolio, experience and skills, which will make them more attractive to the agents.

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